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About Us


A Note from Our CEO

Hunter McDaniel CEO & Founder UbiGro

Hunter McDaniel, PhD

Founder & CEO, UbiGro

UbiGro represents a new paradigm in controlled environment technology for the greenhouse industry. Light is the most important input for crops and it’s the most capital and energy-intensive growth parameter to control. Now, it’s nano’s turn to bring new dimensions to material innovations. UbiGro brings advanced materials to the rescue with an innovative and affordable solution. Plant growth is boosted with the enhanced quality of light UbiGro brings to a greenhouse.

UbiGro brings advanced materials to the rescue with an innovative and affordable solution...

Our daily motivation
is all about making an impact
and leaving the world a better place.

Our daily motivation is all about making an impact and leaving the world a better place. Advanced materials have underpinned every major advancement in the history of mankind. To put it bluntly, we think food and energy present great opportunities for advanced materials to have a positive global impact.


“It’s our goal to make greenhouse farms sustainable and profitable. Through UbiGro, we can do that. Join us as we help growers harness the power of the sun to grow more and grow better.”

- Hunter McDaniel

Founder & CEO, UbiGro

Meet the Team

Eric Moody

Director of Sales & Marketing

Damon Hebert, PhD

Director of Agriculture

Jim Gideon

Sales Manager


Our Sales Team

Make an Impact

UbiGro is working with cultivators to make an impact through innovative products powered by nanotechnology. By harnessing our planet’s most abundant natural resource and leveraging quantum dot technology, cultivators see results with UbiGro that increase yields without the major costs of supplemental lighting.

Accessibility For Greenhouses

We are driven to make advanced material sunlight optimization accessible for greenhouses cultivators of any size or any crop.
Accessibility For Greenhouses​

Sustainable And Productive​

Our research and daily operations are motivated by leaving a positive impact through advanced materials.

Sustainable And Productive 

Positive Global Impact

UbiGro is accessible to greenhouse cultivators around the globe that allow sustainable practices to be possible to everyone.

Positive Global Impact

Our Partners

Hunter McDaniel CEO & Founder UbiGro

Hunter McDaniel, PhD

Founder & CEO

 Hunter earned a Ph.D. in Materials Science and Engineering at the University of Illinois at Urbana-Champaign, before joining Los Alamos National Laboratory in the Chemistry Division. Ultimately the value proposition of UbiGro is about boosting crop yields and quality without the cost or energy impact of lighting. Hunter has more than fifty publications and patents, and more than 2000 total citations, h-index: 20. Hunter fundamentally believes that novel materials underpin every significant technology advancement, and he is focused on leveraging new materials to have a lasting and sustainable impact.

Eric Moody

Director of Sales

Eric Moody is UbiQD’s Director of UbiGro Sales. Eric has more than 6 years of experience in horticulture lighting industry, building relationships with greenhouse growers of all sizes and crops on optimal lighting for their growing operation, and most recently managed a North American sales team for PL Light Systems. Overall, Eric has been in sales leadership positions for more than 13 years. Eric brings with him a great understanding of the market and available technologies for growers, greenhouse facilities, and sales leadership. Reach Eric by phone at 541-490-6421 or by email at [email protected].

Damon Hebert, PhD

Director of Agriculture

Damon brings a wide range of experience in agriculture, materials science, spectroscopy, and small business. During his time in Prof. Angus Rockett’s research group at The University of Illinois at Urbana-Champaign (UIUC), Hebert authored a doctoral thesis and multiple papers on the materials science of CIGS semiconductor materials, which is closely related to the materials developed at UbiQD. He also served as a consultant to Nanosolar, a CIGS nanocrystal solar cell manufacturing company. Hebert has industry experience having co-founded Dr. Jolly’s, a leading cultivation and distribution operation in Bend, OR.

Jim Gideon

Sales Manager

Jim Gideon is an UbiGro Sales Manager, with over 25 years of greenhouse industry sales experience covering all of North America. Previously Jim has worked for Green Tek, Plazit-Polygal, Texel, Cherry Creek, and Nexus. He is based in Montgomery, AL, and Jim believes that “light is everything to the grower.”

Greenhouse Film Color Spectrum Options Logo
New product Expansion!

Tania Lafaille

Sales Representative

Tania is a UbiGro Sales Representative, with over 7 years of experience in product sales (specifically berries and avocados) covering all of North America and parts of South America. While in agriculture, Tania has cultivated strong relationships with growers and distributors, granting her a unique insight into both perspectives. That understanding, paired with her fierce dedication to results, drives her fun and fiery commitment to her craft. Tania is based in Gilroy, CA.

Charles Parrish

Agricultural  Engineer

Charles earned a Bachelor’s in Biological Engineering from North Carolina State University and a Master’s in Biosystems Engineering from The University of Arizona Controlled Environment Agriculture Center. Advised by Dr. Gene Giacomelli, Charles conducted his thesis on the “Optimization of Spectral Quality with Quantum Dots to Enhance Crop Yield in Controlled Environments.” Charles has a decade of biological engineering, greenhouse technology, and molecular biology experience from lab to production scale including working with the Vegetable Production System (Veggie) at NASA’s Kennedy Space Center. He brings his experience in hydroponics, controlled environment systems design, photobiology, greenhouse engineering, and scientific outreach.

Mike Burrows, PhD

VP of Business Development

Dr. Michael Burrows is UbiQd’s Vice President of Business Development. His educational background includes a Materials Science doctorate from the University of Delaware and an MBA from Duke University Fuqua School of Business. His career has specialized in the commercialization of novel electronic materials in venture-run programs for different industries including solar, biosensors, and the automotive industry. In both start-up and corporate environments, he has extensive experience in global market development, foraging supply chain partnerships, productization, and brand building. He is currently leading UbiQD’s partnership efforts in luminescent greenhouse technology, smart windows, and security ventures.

Matt Bergern, PhD

Cheif Product Officer

As Chief Product Officer at UbiQD, Dr. Matt Bergren leads the company’s product development efforts, sales, and product manufacturing, including the company’s first commercial agriculture product, UbiGro. He plays a critical role in continuing the company’s path of technology development and vision of powering product innovations in agriculture, clean energy, and security.

He serves as the principal investigator for UbiQD’s contract with NASA, focused on tailoring the solar spectrum for enhanced crop production for space missions. Dr. Bergren’s leadership experience includes serving on the board of directors for the New Mexico Energy Manufacturing Institute, focused on job creation in New Mexico’s energy, and related manufacturing community.